“Our predictive consumer trends and therefore the innovations indicates a gradual adoption of augmented reality (AR) and virtual reality (VR) into the mainstream of beauty”
Augmented Reality (AR)
This adds digital elements to a live view often by using the camera on a smartphone.
Augmented reality experiences include Snap chat lenses and the game Pokemon Go.
Virtual Reality (VR)
This suggests an entire immersion experience that shuts out the physical world.
The VR devices enable users to transform normal images into several real-world and imagined environments.
For instance, that is such as the middle of a squawking penguin colony or even the back of a dragon.
There are many types of hardware used in AR and VR applications. They include haptic suits and niche devices.
These allow the visually impaired to “see” with their taste buds.
However, for most consumer and enterprise applications, the hardware for virtual reality typically constitutes a headset, such as the HTC VIVE and Oculus Go.
AR and VR innovations in the beauty
Snapchat introduced its “Lens” feature in September 2015. They use real-time face detection technology to add filters onto snaps. They have been experimenting with turning ourselves into dogs, fairy princesses, and even Santa. Besides, some of the social network’s most popular filters are those that beautify. For instance, that is simply perfecting skin and retouching imperfections like a professional air brusher.
In June 2016, L’Oreal Paris became the primary beauty brand. The reason behind this is to sponsor a lens on Snapchat to promote its Silkissime Eyeliner. After that, and launched a second in October 2016, that is highlighting the serious opportunity which filters can provide for advertising.
Now, an entire host of augmented and computer game apps allow us to undertake on make-up.
Above all, that too from the comfort of our own homes, offices, during our drives. So we can see if a certain product or shade will suit us. Including whether it ought to make a comeback. We expect such offerings to spice up online cosmetics sales. VR provides a possible solution to the risk of purchasing an unsuitable product.
AR And VR innovations In Industries
The $10 trillion global housing industry has been operating with much an equivalent technology for the past century. AR and VR are helping to change that scenario in a variety of applications. Besides, that allows project managers to track progress and builders to work through jobs. However, it ensures to spot time and money drains before the foundation is ever poured.
The technology is still emerging. But some companies to watch in this area are:
- OpenSpace: This gives project managers a Google Street View like a time machine to walk through projects at various stages of completeness.
- Skycatch: The drones are being used to create on-site VR simulations of projects.
- DAQRI: They make a smart helmet that is used in AR applications to deliver site-specific information to builders in real-time.
While VR and AR could seem like distinct experiences. But in other words the overtime they will converge and allow us to combine real and virtual worlds freely.
In other words, they are developing all the technologies. Those enable breakthrough AR glasses and VR headsets. It includes optics and displays, computer vision, audio, graphics, brain-computer interface, full-body tracking, perception science, and true telepresence.