In addition to the wonders of the Northern Lights, the Ice Hotel and obviously Zlatan Ibrahimovic, Sweden has now become very special for being home to the world’s smallest McDonald’s, McHive.
McDonald’s’ new project McHive is a miniature McDonald’s replica. However, instead of serving humans, they are meant for bees only! This project stemmed from a great initiative taken by the Swedish McDonald’s outlets. In order to counter their environmental impact, they began installing beehives on their roofs. Some of them have even planted flowering plants around the premises so that bees can pollinate them.
“The initiative started out locally but is now growing,” NORD DDB, the creative agency behind the project, explained. “More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.”
The structure has all the signature elements of a traditional McDonald’s outlet. It is a fully functioning beehive. From the outside, the model is a replica of a McDonald’s restaurant. It consists of drive-thru windows, outdoor seating, and the golden arches. Instead of a counter and tables, the interior is built with frames where bees can build their wax.
In honour of World Bee Day (celebrated on May 20), the fast food company commissioned the Swedish set designer Nicklas Nilsson to create the “world’s smallest McDonald’s” to welcome “thousands of important guests.”
The McHive is a tribute to the dwindling population of bees and highlights the importance of bees in the ecosystem. To raise money for the Ronald McDonald House, the McHive was auctioned off on May 21st.
Have a look at https://youtu.be/lng4n3FI7SQ
Is McHive an appropriate name or could McD have also called it McBee?